Flagship case study · 2024 → 2025
DC Pride →
WorldPride DC
Two years. One evolving story.
Pride wasn’t just something I covered. It became a story I got to return to.
The brief
A return to DC Pride.
In 2024, Dominic documented DC Pride through personal, candid social content — from the energy of the celebration to the quieter emotional moments around friendship, anxiety, and being present in community.
The 2024 campaign brief is not included in the supplied materials, so this case study only makes claims supported by the actual posts and performance screenshots.
In 2025, the opportunity grew with WorldPride DC. The supplied influencer toolkit framed Washington, DC as the host of WorldPride from May 17 through June 8, 2025, with more than 2 million expected attendees, 500 parade contingents, 200 associated events, and the 50th anniversary of Capital Pride.
01 · 2024
DC Pride
The first chapter was intimate and personal: friendship, identity, joy, anxiety, and the feeling of experiencing Capital Pride for the first time.
36K
views
“hi my name is anxiety.” reel
20K
views
Capital Pride experience reel
5.0K
likes
June 9 photo post
A personal point of view
The June 12 reel, “hi my name is anxiety.”, paired the Pride environment with an honest emotional hook and reached 36K views, 855 likes, 21 comments, and 24 saves in the supplied Instagram insights.
Friendship as the story
A June 26 reel about experiencing Capital Pride with a best friend reached 20K views, 592 likes, 20 comments, and 24 saves. The accompanying post also shows 20.1K views.
02 · 2025
WorldPride DC
The second chapter had a much larger cultural backdrop. The 2025 toolkit called for pre-event posts focused on engagement and ticket sales, during-event coverage of experiences and behind-the-scenes moments, and a post-event recap designed to extend visibility beyond Pride weekend. It also called for promotion of the Human Rights Conference and Capital Pride Honors.
Dominic’s supplied content shows that scale without losing the personal lens: Trans Pride, the parade and festival atmosphere, bringing his moms to WorldPride, quieter moments between events, and a direct statement about trans visibility and resistance.
199K+
documented views
Five supplied posts/reels with visible view counts
75.5K
views
“you brought your ma’s” post
44,191
views
World Pride 2025 carousel/post
42,978
views
“No audio needed” reel
The strongest reach
The June 9 post showing Dominic bringing his moms to WorldPride/Capital Pride shows 75.5K views, 998 likes, 17 comments, and 11 sends in the supplied Instagram screen.
Information + emotion
The June 3 World Pride 2025 post reached 44,191 views and recorded 1,186 interactions. Other supplied reels reached 42,978, 18,772, and 18,527 views respectively.
The throughline
Pride wasn’t just something I covered. It became a story I got to return to.
2024 · Be present
The first chapter centered on what Pride felt like from inside the experience: friendship, anxiety, celebration, and discovering a new community moment.
2025 · Go deeper
A year later, the storytelling expanded with more formats and a larger event, while staying rooted in real relationships and lived experience.
The result
The strongest pieces do not feel like event announcements. They feel like moments the audience is being invited into.
What this says about the work
Personal storytelling can carry institutional moments.
Across the two years, the creative value is the perspective: a transmasculine creator documenting Pride as something lived, not simply promoted. That lets the work hold information, emotion, humor, friendship, community, and advocacy at the same time.